Go-to-market planning can be useful across a multitude of key initiatives from transforming an entire business to transforming one aspect of the business like the sales, marketing or the brand. They’re also essential in launching startups into the marketplace and introducing new products, services or brand extensions. An effective plan will require an understanding of the current environment, mapping the work streams, and putting in place a system to manage the program.

Conducted by: Nawar Alhusseini, Dr. Ilene A. Valian